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The Optimal Packaging for Any Product





Regardless of whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, every product needs to be well packaged. The sort of packaging best suited with a product is determined by a number of factors including cost of the product or service, perceived value, size, fragility, life expectancy etc. Thus, there are a number of materials which can be used to package a product or service including paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.


Exactly why do you may need Packaging? Decreasing reason to package something carefully, is to protect it from punctures while it moves from your factory floor on the retail shops and then to the customer's house. However, this is simply not the sole reason to target packaging. Packaging plays a vital role in the customer's decision making process. That the product is packaged could be the first interaction many shoppers have with the product so because of this this plays a crucial role in setting up a first impression. A nicely packaged product speaks of attention to detail helping build trust in a product.

Packaging is also important from the marketing perspective. The reason being whilst the product itself may offer limited space for branding, a carton or sleeve allows a significantly larger space for branding thus making the emblem name more visible. In terms of wholesale packaging, cartons are often left plain. However, it's still simple to brand the cartons by using printed carton tape.

Selecting the proper Packaging Material? An unacceptable packaging can put a customer from the product. The initial step to packing an item would be to pick the best material. There are lots of factors to be considered when choosing packaging materials. Such as:

Sort of Product- While dry groceries need to be packed such in an attempt to be visible to customers and yet resistant to natural elements; product visibility does not matter when packing hardware items or machine parts. A few other product characteristics to bear in mind are sensitivity to light and moisture, life-span and response to other materials.

Cost of the Product- The price of packaging something should be in direct comparison to its the price tag on the item and cannot exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine has to be packed in boxes with cushion packaging.

The way the merchandise is to get shipped- To some degree wholesale packaging also plays a part in selecting the proper material for retail packaging. For example, if your products are likely to be packed in a larger carton, puncture resistance is very little high priority. However, if the merchandise is likely to be stacked on a pallet, it is a ingredient that should be considered.
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